BSP Tonga has launched its refreshed brand identity, marking a new era in Tongan banking.
The rebranding event took place on Monday at the Tanoa International Dateline Hotel in Nuku’alofa.
Hon. Prime Minister Dr. ‘Aisake Valu Eke attended, with HRH Princess Sinaitakala Tuku’aho as Guest of Honour. The event was attended by BSP customers and distinguished guests.
This initiative is part of BSP Financial Group Limited’s broader rebranding across the South Pacific. Group CEO Mark T. Robinson stated, “Today marks an exciting new chapter for BSP. Our new look captures the energy and ambition driving us forward, and our focus remains on delivering world-class banking services.”
The new brand features a stylised Kundu drum, symbolising connection and shared heritage among Pacific nations. Robinson explained, “The drumbeat of the Kundu echoes across the Pacific, reminding us of our heritage and calling us together.”
BSP’s rebranding reflects its commitment to evolving and serving customers better across the region. The bank assures clients that existing services will continue uninterrupted during this transition.
