Facebook is bringing back its roots, reintroducing a dedicated “Friends” tab to help users reconnect with personal connections.
The new feature, announced by Meta, prioritizes posts from friends, making it easier to see updates from close contacts without algorithm-driven distractions.
Meta spokesperson Chelsea White said, “We’re introducing the Friends tab to make it easier to see updates from people you care about.”
The change comes as Facebook faces declining engagement, with users complaining that their feeds are cluttered with recommended content instead of personal posts.
By reintroducing the Friends tab, Facebook appears to be addressing criticisms that it has become more about viral content than real relationships.
The update marks a shift toward Facebook’s original purpose—bringing people together—amidst competition from TikTok and evolving user preferences.
Social media analyst Mark Jennings said, “This is a clear attempt by Facebook to recapture the personal connections that made it popular.”
The Friends tab is rolling out gradually, giving users more control over their experience on the platform.
Meta hopes this move will restore trust and keep users engaged in an increasingly competitive social media landscape.
