Siosi’ana Patricia Taumoepeau crowned Miss Heilala 2025, pledging to inspire Tongan youth and promote cultural heritage globally.
The newly crowned Miss Heilala 2025, Siosi’ana Patricia Lavulo Robert Taumoepeau, says she is “very honoured and very grateful” after winning Tonga’s most prestigious beauty and cultural title.
Speaking to PMN Tonga this week, the 24-year-old shared her joy at being surrounded by family and praised the outpouring of international support.
“It’s been such a blessing to have so much of my family with me here, both from the Kingdom of Tonga, but also from around the world to support,” she said.
Born in Germany and raised in North America, Taumoepeau proudly represents villages across Tonga, including Fasi Moe Afi, Kotu, Ha’afeva and Hihifo.
She follows in the footsteps of her mother, Anita Roberts, who was crowned Miss Heilala in 1997, marking the first mother-daughter win in the competition’s history.
A Biola University graduate with a background in business and theology, Taumoepeau previously served with Samaritan’s Purse, a Christian humanitarian organisation.
“As we were talking about the Heilala, my cousin said, ‘I think this is your time to go,’” she recalled.
As the official tourism ambassador, Miss Heilala is expected to promote Tonga globally and may compete in international pageants.
Her priorities include youth empowerment, digital storytelling, and bridging generational gaps.
“Hopefully, through social media, tell a lot of our stories… from the youth perspective and the older generation,” she said.
Taumoepeau begins her duties with appearances at national events, as the nation awaits announcements on her international engagements.
