HRH Princess Angelika Lātūfuipeka Tukuʻaho has called for kava’s cultural heritage to be preserved while promoting its economic potential.
At the official opening of the inaugural Pacific Regional Kava Festival yesterday in Nukuʻalofa, the Princess declared: “We gather to celebrate more than just a plant; we celebrate our heritage, our unity, and our shared aspirations as Pacific people.”
The festival, held during the Pacific Week of Agriculture and Forestry (PWAF), brought together Pacific Island governments, farmers, exporters, regional institutions, and development partners to highlight kava’s dual role as a cultural symbol and economic driver.
Kava has long been central to Pacific customs, used in ceremonies and communal gatherings. Now, it also represents a promising trade opportunity. The festival marks a milestone in elevating the industry’s profile and strengthening regional collaboration.
The Regional Kava Development Strategy (RKDS), launched last year, aims to protect kava’s cultural integrity while improving market access, quality standards, and sustainable practices.
The Minister for Trade and Economic Development, Hon. Kapelieli Lanumata, praised the festival’s role in sharing lessons, including Vanuatu’s geographic indications, Fiji’s logistics progress, and Tonga’s traceability reforms. He called for a unified “Pacific Noble Kava” identity that respects each country’s uniqueness while moving forward together.
With an emphasis on cultural respect and economic opportunity, the festival sets the stage for a connected, empowered, and truly Pacific-led kava industry.
