Tonga’s 2024 visitor survey shows strong interest but points to infrastructure issues.
Tourists are drawn to Tonga for whale watching, friendly locals and natural beauty, a new visitor survey reveals.
The 2024 International Visitor Survey, released by the Pacific Tourism Organisation (SPTO), gathered feedback from over 500 visitors. It shows tourism contributed around $105 million USD to Tonga’s economy between January and October last year.
Respondents cited the country’s relaxing atmosphere, warm weather and welcoming people as major reasons for their visit.
However, concerns were raised about public infrastructure. Many visitors pointed to poor maintenance, rubbish, stray animals, and a lack of clear signage as issues needing urgent attention.
The Ministry of Tourism CEO Mr Viliami Takau said the findings are valuable for future planning. “This report shows a steady increase in tourism activities and spending however it also identifies shortfalls in our facilities and services. These findings will be useful in guiding our tourism planning in 2025.”
SPTO CEO Christopher Cocker highlighted the broader significance of the report. “Quality data is the foundation for smart decision-making,” he said.
Tonga is one of ten Pacific nations participating in the SPTO’s tourism data initiative, funded by the New Zealand Government.
